NEWMARKET INTERNATIONAL NEWS
September 2009

IHG SELECTS NEWMARKET'S HOSPITALITY SOLUTIONS TO DRIVE REVENUE GROWTH, CUSTOMER SATISFACTION AT PROPERTIES WORLDWIDE

Learn why Stephen Powell, Senior Vice President, World Wide Sales, IHG, believes that "MeetingBroker is a platform we will leverage to make smarter business decisions to increase our market share." IHG has recently selected MeetingBroker and Delphi.Net to maximize sales performance across the IHG enterprise. Click here to read the press release.

INDUSTRY WEAPON - LATEST DIGITAL SIGNAGE PARTNER TO INTEGRATE TO DELPHI

The integration leverages the event booking information in Delphi to create compelling digital signage utilizing the CommandCenterHD management platform. "CommandCenterHD is extremely powerful, but very easy-to-use regardless of your technical ability," states Craig Hanna, COO, Industry Weapon. Click here to read the press release.

LOOKING FOR NEW LEADS?

Check out getgroupbusiness.com to see the on-line group distribution channels that are revolutionizing the hospitality industry.

IS YOUR INTERNET PRESENCE GENERATING A POSITIVE ROI?

Understanding the effectiveness of your current web presence is a critical component of implementing your internet strategy. Newmarket's Internet Presence Evaluation service offering will assess key metrics regarding the quality and volume of internet leads you receive. Our detailed evaluation includes a comprehensive report on:

  • Your client reach through website tools and social media channels
  • An overall score of your current online presence based on rankings in key performance areas
  • Outline recommended remediation steps

Click here to learn how this dynamic service can expand your market share!

BLACKBAUD AND NEWMARKET INTERNATIONAL FORM PARTNERSHIP

Newmarket will join the Blackbaud Connect Partner Network as a Referral Partner. Blackbaud's arts and cultural solutions support organizations' operational and reporting needs in multiple areas. "While Blackbaud's solutions help improve operational efficiency, we found that our customers who run sophisticated facility sales/rental programs lacked a product to manage and service event space rentals profitably," said Kit Matthew, Blackbaud's arts and cultural solutions product manager. Please click here to read the full press release.

"TOP 10 WAYS TO INCREASE YOUR PROPOSAL WIN RATE"

COMPLIMENTARY WEBINAR: WEDNESDAY, SEPTEMBER 23, 2009

Today's groups and meetings market has never been more competitive. Your proposal must stand out from the crowd to win the business. Spend an hour with Newmarket International to learn the "Top 10 Ways to Increase Your Proposal Win Rate".

In this 60 minute complimentary presentation, you will learn how to:

  • Monitor proposal response time and conversion rates
  • Streamline the proposal process to increase productivity
  • Effectively work with your customers to ensure repeat business
  • Implement best practices to increase efficiency and generate repeat business

This webinar will be presented at three different times to meet your scheduling needs. The session will be presented by Mandi Loomis, Subject Matter Expert at Newmarket International and will be sure to provide actionable steps to increase your proposal win rate. Click here to register for this webinar.


"PROSPECTING IN A TOUGH ECONOMY"

COMPLIMENTARY WEBINAR: SESSION MATERIALS NOW AVAILABLE!

We've received overwhelming feedback from those who participated in the interactive presentation "Prospecting in a Tough Economy" led by Randy Philips, Senior Trainer at Newmarket International. In this session attendees learned great tips such as:

  • Remembering the 80/20 rule! - Leverage relationships with current customers
  • Evaluating need periods and identifying ideal clients to fill those dates
  • Recording detailed prospecting efforts in your sales and catering system
  • Using the internet as a powerful prospecting tool

Click here to access the session materials! When you reach the Prospecting in a Tough Economy Portal, please click the register button to access and view the session materials


PLEASE LET US KNOW HOW WE CAN HELP YOU!

We will be offering monthly webcast presentations. If you have a presentation topic suggestion, we would love to hear your feedback. Please email us your suggestions at marketinginfo@newmarketinc.com.

**PROSPECTING QUICK TIP**

Are you looking for new clients to fill your need periods? Just type the name of your city, the month of your need period and "Meeting Register" into your favorite search engine to find what meetings and events are coming to your area. For more quick tips on prospecting, click here.


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