PRESS RELEASES
STR and Newmarket International Form a Partnership to Provide Historic and Forward Looking Group Data For STR's Top 25 Markets
18 April 2011 - Hendersonville, TN and Portsmouth, NH — STR and Newmarket International are pleased to announce a partnership that will combine forward-looking group booking data with historical hotel trends data. This data will enable hospitality participants to measure, analyze and manage their individual performance against the group performance of their market.
The partnership between STR, the leading provider of hotel industry data, and Newmarket International, the leading hospitality industry provider in delivering group distribution and sales and event execution software, will allow the companies to provide and analyze past, current and future group booking trends.
"We are very excited to partner with Newmarket International," said Amanda Hite, STR's president. "For 25 years, STR has focused on delivering comprehensive historical data to the industry. Newmarket International is a key source for detailed group data and will enable us to provide new levels of forward looking data to our clients."
"We could not be more pleased to team up with STR," said Jeff Hiscox, President and Chief Executive Officer at Newmarket International. "Newmarket is the global leader in Group sales and catering data, so it makes sense to work with the hotel data leader to combine unprecedented insights for the market place. This partnership will provide the industry with new and essential information that is actionable as properties make decisions to manage their market positioning."
About STR
STR (www.str.com) provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which will be held 3-4 August 2011 in Nashville, Tennessee.
About Newmarket International
Newmarket International, Inc. (www.newmarketinc.com) is the leader in delivering group distribution, sales and event execution software to the global hospitality and entertainment industries. Newmarket International's suite of business solutions can be found in hotels, casinos, restaurants, visitor bureaus, stadiums, meeting arenas and convention centers throughout the world. Newmarket International has over 28,000 software installations in over 154 countries. Newmarket International is headquartered in Portsmouth, New Hampshire, with international offices in London, Shanghai and Singapore. For more information, please visit www.newmarketinc.com.
CONTACT:
Jeff Higley
Hotel News Now, Smith Travel Research
VP, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann Urie
Hotel News Now, Smith Travel Research Communications Coordinator
rurie@str.com
+1 (615) 824-8664 ext. 3305
